Brand graph company 33Across has acquired Tynt, a company that tracks user behavior for publishers. Both companies were mum about the amount of the all-stock deal. Tynt will take 33Across into a new market; the combined companies will reach 1.25 billion users globally, according to 33Across. 33Across builds brand graphs for its 350-plus customers, which include VISA, British Airways and Jones New York. Brand graphs plot the social engagement, influence and interests of a brand’s customers. The company will now be able to add brand graph services to Tynt’s customers.
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Tynt Deal Could Make 33Across Irresistible to Microsoft
Posted by: Rob Spiegel January 25, 2012 12:24 PMBrand graph company 33Across has acquired Tynt, a company that tracks user behavior for publishers. Both companies were mum about the amount of the all-stock deal. Tynt will take 33Across into a new market; the combined companies will reach 1.25 billion users globally, according to 33Across. 33Across builds brand graphs for its 350-plus customers, which include VISA, British Airways and Jones New York. Brand graphs plot the social engagement, influence and interests of a brand’s customers. The company will now be able to add brand graph services to Tynt’s customers.