Superbowl Sunday, the biggest, flashiest U.S. sports event of the year, is also the country’s biggest advertising event of the year, carrying some of the cleverest ads on TV. This year, Superbowl Sunday may also mark a watershed in advertising, with advertisers reaching out beyond TV to go into digital media in a big way. Adding digital ads to the advertising mix is a trend, Karsten Weide, a program vice president at IDC, told the E-Commerce Times.
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Super Bowl Advertisers Pile On With Multimedia Blitz
Posted by: Richard Adhikari February 1, 2012 03:12 PMSuperbowl Sunday, the biggest, flashiest U.S. sports event of the year, is also the country’s biggest advertising event of the year, carrying some of the cleverest ads on TV. This year, Superbowl Sunday may also mark a watershed in advertising, with advertisers reaching out beyond TV to go into digital media in a big way. Adding digital ads to the advertising mix is a trend, Karsten Weide, a program vice president at IDC, told the E-Commerce Times.