Facebook is reportedly working on a system to put ads in its mobile services. The news comes just days after the social networking giant filed for an initial public offering, hoping to raise $5 billion. In its IPO filing, Facebook stated that the number of active mobile users of its social network is growing, and failing to include ads or sponsored stories on its mobile apps and mobile site may cost it revenue. “Fifty percent of Facebook access happens through mobile, so there is not even a question of whether mobile will be monetized,” said Flurry Analytics’ Simon Khalaf.
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Facebook May Be Chasing Mobile Ad Pot of Gold
Posted by: Richard Adhikari February 6, 2012 11:53 AMFacebook is reportedly working on a system to put ads in its mobile services. The news comes just days after the social networking giant filed for an initial public offering, hoping to raise $5 billion. In its IPO filing, Facebook stated that the number of active mobile users of its social network is growing, and failing to include ads or sponsored stories on its mobile apps and mobile site may cost it revenue. “Fifty percent of Facebook access happens through mobile, so there is not even a question of whether mobile will be monetized,” said Flurry Analytics’ Simon Khalaf.