Amazon is planning to launch a retail store in Seattle in the coming months, according to reports published by Bloomberg and Good E-Reader. The endeavor is meant to serve as a pilot project for a possible chain of stores that would sell Amazon Exclusive books, as well as its Kindle Fire tablet, line of e-readers, and related accessories. This will be no competitor to a big box store, though. The plan reportedly is to sell high-margin items in a boutique setting.
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Amazon May Be Going Small With Retail Boutique Experiment
Posted by: Erika Morphy February 7, 2012 11:03 AMAmazon is planning to launch a retail store in Seattle in the coming months, according to reports published by Bloomberg and Good E-Reader. The endeavor is meant to serve as a pilot project for a possible chain of stores that would sell Amazon Exclusive books, as well as its Kindle Fire tablet, line of e-readers, and related accessories. This will be no competitor to a big box store, though. The plan reportedly is to sell high-margin items in a boutique setting.