The dissemination of content throughout the Web has forced companies and marketing firms to rethink how they advertise. The swell of venues that are housing content has dueling effects: It increases the potential reach of an advertisement but also dilutes the customer pool for the original publisher. Embed codes, which enable this dissemination, are like tailor-made DNA — they contain whatever traits their creator endows them with. And along with an outlet’s content and logo, these codes are often replete with video ads.
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Content Intent, Part 3
Posted by: David Vranicar February 11, 2012 05:00 AMThe dissemination of content throughout the Web has forced companies and marketing firms to rethink how they advertise. The swell of venues that are housing content has dueling effects: It increases the potential reach of an advertisement but also dilutes the customer pool for the original publisher. Embed codes, which enable this dissemination, are like tailor-made DNA — they contain whatever traits their creator endows them with. And along with an outlet’s content and logo, these codes are often replete with video ads.