Groupon’s push into mobile is firing on all cylinders, to hear the company describe its progress. The daily deal giant posted record mobile performance in North America in Dec. 2011, with one quarter of all Groupon vouchers purchased via a mobile device. Also, both consumer and merchant app usage were up significantly year over year, it said. Groupon mobile app users tripled from last December to more than 9 million. Also, more than 12,000 partners have used iOS devices or Android phones to redeem customer vouchers and track purchases via the company’s merchant app.
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Groupon: Business Is Booming
Posted by: Erika Morphy February 28, 2012 05:00 AMGroupon’s push into mobile is firing on all cylinders, to hear the company describe its progress. The daily deal giant posted record mobile performance in North America in Dec. 2011, with one quarter of all Groupon vouchers purchased via a mobile device. Also, both consumer and merchant app usage were up significantly year over year, it said. Groupon mobile app users tripled from last December to more than 9 million. Also, more than 12,000 partners have used iOS devices or Android phones to redeem customer vouchers and track purchases via the company’s merchant app.