Facebook introduced a slew of new ad initiatives at its marketing conference, fMC, held in New York on Wednesday. Most had been leaked to industry publications prior to this first-ever event. Timeline for Pages, for example, was expected. Also expected was a mobile ad play — Facebook had admitted in its S-1 filing that it was lacking in this area. However, few had been expecting the preview of a distribution channel called the “Reach Generator.” Although key details about how it will work were missing from the presentation, it clearly represents a new avenue for marketers.
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Facebook Gives Marketers a New Set of Tools
Posted by: Erika Morphy March 1, 2012 02:56 PMFacebook introduced a slew of new ad initiatives at its marketing conference, fMC, held in New York on Wednesday. Most had been leaked to industry publications prior to this first-ever event. Timeline for Pages, for example, was expected. Also expected was a mobile ad play — Facebook had admitted in its S-1 filing that it was lacking in this area. However, few had been expecting the preview of a distribution channel called the “Reach Generator.” Although key details about how it will work were missing from the presentation, it clearly represents a new avenue for marketers.