Zynga is launching its own platform this month as a beta, with a number of features designed to lure players away from their comfort zone on Facebook. There is, for example, a way for players to meet and connect with other players — in other words, you don’t need a set of already-connected friends to play the games. The launch is part of Zynga’s larger strategy to loosen the ties that bind it to Facebook. However, the platform clearly remains linked to the social networking behemoth. Players can log in with their Facebook IDs and play games with existing Facebook friends.
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Casual Gamers' Next Destination: ZyngaVille
Posted by: Erika Morphy March 2, 2012 12:46 PMZynga is launching its own platform this month as a beta, with a number of features designed to lure players away from their comfort zone on Facebook. There is, for example, a way for players to meet and connect with other players — in other words, you don’t need a set of already-connected friends to play the games. The launch is part of Zynga’s larger strategy to loosen the ties that bind it to Facebook. However, the platform clearly remains linked to the social networking behemoth. Players can log in with their Facebook IDs and play games with existing Facebook friends.