Online retailers that have committed to supporting consumers on their mobile phones are bracing themselves for a challenging year. Just as they thought it was a two-horse race for smartphone dominance between Apple and Google — which enabled them to establish a neat mobile Web and app strategy — a rejuvenated smartphone market is set to spoil their plans. In fact, nearly all the leading mobile hardware and software companies — like Samsung, Sony, LG, Motorola, Nokia, Microsoft and Research In Motion — recently introduced a wide range of new devices at Mobile World Congress and CES.
Loading ...
Shifting Sands in the Smartphone Market: What's an Etailer to Do?
Posted by: Jason Taylor March 6, 2012 05:00 AMOnline retailers that have committed to supporting consumers on their mobile phones are bracing themselves for a challenging year. Just as they thought it was a two-horse race for smartphone dominance between Apple and Google — which enabled them to establish a neat mobile Web and app strategy — a rejuvenated smartphone market is set to spoil their plans. In fact, nearly all the leading mobile hardware and software companies — like Samsung, Sony, LG, Motorola, Nokia, Microsoft and Research In Motion — recently introduced a wide range of new devices at Mobile World Congress and CES.