Although it seems there is an app for everything nowadays, new research indicates mobile shopping is one area in which consumers prefer retailers’ websites over dedicated smartphone apps. Although the recent Nielsen report found users generally spend more time with mobile apps rather than sites, the process can turn off some consumers, according to John Burbank, president of strategic initiatives at Nielsen. “Going the app route involves more steps — going to the app store, downloading the app, etc.,” he said.
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Sites Have More Mobile Shopper Mojo Than Apps
Posted by: Ed Sutherland March 12, 2012 12:09 PMAlthough it seems there is an app for everything nowadays, new research indicates mobile shopping is one area in which consumers prefer retailers’ websites over dedicated smartphone apps. Although the recent Nielsen report found users generally spend more time with mobile apps rather than sites, the process can turn off some consumers, according to John Burbank, president of strategic initiatives at Nielsen. “Going the app route involves more steps — going to the app store, downloading the app, etc.,” he said.