Following a stellar 2011 holiday season, and with U.S. retail sales having exceeded expectations in February, etailers have many reasons for optimism in 2012 and beyond. By any measure, e-commerce will continue to grow — Goldman Sachs most recently predicted that global retail Web sales will reach nearly $1 trillion by 2013. Additionally, marketing strategists across industries expect consumers will continue to be less and less tied to any given channel in their research and purchasing behavior, especially when it comes to fulfilling their holiday wish lists.
Good article but one critical consideration when performing a content migration is the SEO impact. Your audit needs to include url structures, keywords and some measure of page value for organic SEO to fully inform your "3R's" classification and understand any requirements for consistent urls or 301's on the new platform.
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Shepherding Content to a New E-Commerce Platform
Posted by: Scott Hamilton March 17, 2012 05:00 AMFollowing a stellar 2011 holiday season, and with U.S. retail sales having exceeded expectations in February, etailers have many reasons for optimism in 2012 and beyond. By any measure, e-commerce will continue to grow — Goldman Sachs most recently predicted that global retail Web sales will reach nearly $1 trillion by 2013. Additionally, marketing strategists across industries expect consumers will continue to be less and less tied to any given channel in their research and purchasing behavior, especially when it comes to fulfilling their holiday wish lists.