Despite 17 percent growth in monthly unique users at the top news sites in 2011, revenue remained an issue, according to a new report from the Pew Research Center’s Project for Excellence in Journalism, which cites data from Nielsen Online. Online advertising grew by 23 percent in 2011, but just five big tech companies now account for about half of all display ad revenue, notes Pew in “The State of the News Media 2012.” News companies are essentially cut off from this growing revenue stream, which amounted to $653 million, or 45 percent of the mobile ad market, according to the study.
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Newspapers May Find Salvation in Mobile Apps
Posted by: Peter Suciu March 19, 2012 02:31 PMDespite 17 percent growth in monthly unique users at the top news sites in 2011, revenue remained an issue, according to a new report from the Pew Research Center’s Project for Excellence in Journalism, which cites data from Nielsen Online. Online advertising grew by 23 percent in 2011, but just five big tech companies now account for about half of all display ad revenue, notes Pew in “The State of the News Media 2012.” News companies are essentially cut off from this growing revenue stream, which amounted to $653 million, or 45 percent of the mobile ad market, according to the study.