In a sweeping reorganization of its operations, HP is merging its Imaging and Printing Group with its Personal Systems Group, the unit that makes the company’s computers. The news delivered a jolt to the industry when it leaked on Tuesday. Although HP’s star has dimmed somewhat since its high-flying days in the 1980s and 90s, it remains a major player. HP is positioning the move as a way to drive growth across its entire portfolio by rationalizing its go-to-market strategy, branding, supply chain and customer support processes. The realignment is also expected to provide cost savings.
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HP Gets Extreme Makeover
Posted by: Erika Morphy March 21, 2012 09:07 AMIn a sweeping reorganization of its operations, HP is merging its Imaging and Printing Group with its Personal Systems Group, the unit that makes the company’s computers. The news delivered a jolt to the industry when it leaked on Tuesday. Although HP’s star has dimmed somewhat since its high-flying days in the 1980s and 90s, it remains a major player. HP is positioning the move as a way to drive growth across its entire portfolio by rationalizing its go-to-market strategy, branding, supply chain and customer support processes. The realignment is also expected to provide cost savings.