Zynga has inked a deal to acquire OMGPOP, maker of the wildly popular “Draw Something,” as well as 35 other social games. When it joins the Zynga fold, OMGPOP will focus on building new mobile products for Zynga. The purchase price is estimated at $200-$250 million. Based on what is known about OMGPOP’s financials, this appears to be a smart move for Zynga, said Raviv Turner, founder and CEO of Guerillapps. “Draw Something” has become the No. 1 grossing app in the App Store, bringing in a reported $250,000 a day.
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OMGPOP Deal Puts More Zing Into Zynga
Posted by: Erika Morphy March 22, 2012 10:34 AMZynga has inked a deal to acquire OMGPOP, maker of the wildly popular “Draw Something,” as well as 35 other social games. When it joins the Zynga fold, OMGPOP will focus on building new mobile products for Zynga. The purchase price is estimated at $200-$250 million. Based on what is known about OMGPOP’s financials, this appears to be a smart move for Zynga, said Raviv Turner, founder and CEO of Guerillapps. “Draw Something” has become the No. 1 grossing app in the App Store, bringing in a reported $250,000 a day.