Yahoo has been at work developing a header solution that will implement Do Not Track compliance across its global network by early this summer. The news follows the final report released by the Federal Trade Commission this week that, among other points, calls on companies to make privacy options simpler and more transparent to consumers. Yahoo is hardly the first entity to show its support of Do Not Track with tangible action. In its final report, the FTC praised browser providers that have developed tools over the past year that allow consumers to limit the data collected about them.
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Yahoo Hops on the Do-Not-Track Train
Posted by: Erika Morphy April 2, 2012 08:47 AMYahoo has been at work developing a header solution that will implement Do Not Track compliance across its global network by early this summer. The news follows the final report released by the Federal Trade Commission this week that, among other points, calls on companies to make privacy options simpler and more transparent to consumers. Yahoo is hardly the first entity to show its support of Do Not Track with tangible action. In its final report, the FTC praised browser providers that have developed tools over the past year that allow consumers to limit the data collected about them.