Books and e-books are becoming the No. 1 sales and marketing tool for many small and mid-sized businesses. Large companies have successfully used them for years, but they were much more expensive and took much longer to produce. Now print on demand and e-books are transforming the space, allowing every company the same opportunity. I recently learned this as a number of CEOs have contacted me to discuss writing books for them and their companies. As many executives explore this new book opportunity, they realize they need a co-author to help them with the process of writing and then pulling the book together.
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Your Company, Your Product, Your Book
Posted by: Jeff Kagan April 5, 2012 05:00 AMBooks and e-books are becoming the No. 1 sales and marketing tool for many small and mid-sized businesses. Large companies have successfully used them for years, but they were much more expensive and took much longer to produce. Now print on demand and e-books are transforming the space, allowing every company the same opportunity. I recently learned this as a number of CEOs have contacted me to discuss writing books for them and their companies. As many executives explore this new book opportunity, they realize they need a co-author to help them with the process of writing and then pulling the book together.