Amazon is testing a service that will let tablet users purchase items through mobile applications. It is expected to enhance the Kindle Fire tablet’s de facto role as a shopping conduit for its users. It already is second nature for users to download books and movies from Amazon’s content library. With an in-app purchase mechanism, items can be bought via downloadable software. That is a plus not only for Amazon, but also for the developers in its ecosystem. “Offering in-app purchase capability is just a natural extension of providing an app store,” said Azita Arvani of the Arvani Group.
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Amazon Ratchets Up Its M-Commerce Cred
Posted by: Erika Morphy April 4, 2012 11:15 AMAmazon is testing a service that will let tablet users purchase items through mobile applications. It is expected to enhance the Kindle Fire tablet’s de facto role as a shopping conduit for its users. It already is second nature for users to download books and movies from Amazon’s content library. With an in-app purchase mechanism, items can be bought via downloadable software. That is a plus not only for Amazon, but also for the developers in its ecosystem. “Offering in-app purchase capability is just a natural extension of providing an app store,” said Azita Arvani of the Arvani Group.