Upscale retailer Nordstrom has become known for its advanced online initiatives in recent years. However, the store chain is pushing the envelope in this area with an investment in Bonobos, an etailer that specializes in well-tailored men’s pants. The intriguing part of this investment, which reportedly totals $16.4 million, is that Nordstrom will sell Bonobos clothes in 100 of its stores, as well as on Nordstrom.com. The benefits to each of the retailers are clear: Bonobos gets access to Nordstrom’s brand name and reach. It also will be able to tap a new type of customer — the man who likes to actually try on his pants before buying.
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Nordstrom Tries On Bonobos for Size
Posted by: Erika Morphy April 13, 2012 10:03 AMUpscale retailer Nordstrom has become known for its advanced online initiatives in recent years. However, the store chain is pushing the envelope in this area with an investment in Bonobos, an etailer that specializes in well-tailored men’s pants. The intriguing part of this investment, which reportedly totals $16.4 million, is that Nordstrom will sell Bonobos clothes in 100 of its stores, as well as on Nordstrom.com. The benefits to each of the retailers are clear: Bonobos gets access to Nordstrom’s brand name and reach. It also will be able to tap a new type of customer — the man who likes to actually try on his pants before buying.