Managers must overcome several complex issues to build successful digital analytics teams that can deliver on the high expectations placed on them by upper management. For one, there is currently a significant supply/demand imbalance in the digital analytics talent pool. Also, a wide range of skills are necessary in the end-to-end process of online analytics and optimization. Further, the scope of activities considered to be part of the digital analytics domain continues to expand, leading to an ever-increasing requirement for technical and analytical expertise.
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Taking Digital Analytics to the Limit
Posted by: David Nelson April 17, 2012 05:00 AMManagers must overcome several complex issues to build successful digital analytics teams that can deliver on the high expectations placed on them by upper management. For one, there is currently a significant supply/demand imbalance in the digital analytics talent pool. Also, a wide range of skills are necessary in the end-to-end process of online analytics and optimization. Further, the scope of activities considered to be part of the digital analytics domain continues to expand, leading to an ever-increasing requirement for technical and analytical expertise.