Walmart is targeting an interesting customer segment — shoppers with access to the Internet but perhaps no credit card to use for purchases — with its newly launched “Pay with Cash” initiative. It allows a customer to shop at the Walmart.com website and then pay for the order at a local Walmart store. Walmart will then ship the order to the customer. “This offering is clearly part marketing and part gimmick,” said David Cadden, a management professor at Quinnipiac University. Certainly, the timing is interesting, he added, in the wake of allegations that Walmart bribed local officials in Mexico.
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Walmart Lets Customers Shop Online, Schlep to a Store to Pay
Posted by: Erika Morphy April 27, 2012 09:19 AMWalmart is targeting an interesting customer segment — shoppers with access to the Internet but perhaps no credit card to use for purchases — with its newly launched “Pay with Cash” initiative. It allows a customer to shop at the Walmart.com website and then pay for the order at a local Walmart store. Walmart will then ship the order to the customer. “This offering is clearly part marketing and part gimmick,” said David Cadden, a management professor at Quinnipiac University. Certainly, the timing is interesting, he added, in the wake of allegations that Walmart bribed local officials in Mexico.