IBM is building out its digital marketing functionality in its Smarter Commerce portfolio with the acquisition of Tealeaf Technology, a provider of customer experience analytics. Tealeaf software records and analyzes customer interactions on a company’s website and any mobile channels it offers. It allows the company to catch any mistakes or glitches in the system that may be hindering the customer experience, said Yuchun Lee, vice president of IBM enterprise marketing management within its Smarter Commerce Initiative.
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Reading Into IBM's Tealeaf Buy
Posted by: Erika Morphy May 3, 2012 08:45 AMIBM is building out its digital marketing functionality in its Smarter Commerce portfolio with the acquisition of Tealeaf Technology, a provider of customer experience analytics. Tealeaf software records and analyzes customer interactions on a company’s website and any mobile channels it offers. It allows the company to catch any mistakes or glitches in the system that may be hindering the customer experience, said Yuchun Lee, vice president of IBM enterprise marketing management within its Smarter Commerce Initiative.