It pays to advertise, right? Not necessarily, as Oracle found out when it tangled with IBM recently over advertisements in which Oracle claimed its servers were faster and much less expensive than IBM hardware. Unlike Oracle’s headline-grabbing Java copyright and patent infringement suit against Google, Big Blue didn’t spend big bucks to take on Oracle in court. Oracle’s latest tussle with IBM, after decades of disputes between the two high-tech titans, is also noteworthy for the fact that it was fairly straightforward, and Big Blue didn’t have to spend big dollars to take on Oracle — at least, not this time.
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NAD Finds Oracle's Pants on Fire
Posted by: Laura DiDio May 12, 2012 05:00 AMIt pays to advertise, right? Not necessarily, as Oracle found out when it tangled with IBM recently over advertisements in which Oracle claimed its servers were faster and much less expensive than IBM hardware. Unlike Oracle’s headline-grabbing Java copyright and patent infringement suit against Google, Big Blue didn’t spend big bucks to take on Oracle in court. Oracle’s latest tussle with IBM, after decades of disputes between the two high-tech titans, is also noteworthy for the fact that it was fairly straightforward, and Big Blue didn’t have to spend big dollars to take on Oracle — at least, not this time.