In the U.S. market, the percentage of broadband households owning and connecting at least one product besides PCs to the Internet has increased 45 percent between 2010 and 2011. Today, approximately 40 percent of all U.S. broadband households own at least one Internet-connected device, with game consoles accounting for 75 percent of these products. The increase in the adoption of these technologies offers manufacturers, pay-TV providers, advertisers and content owners new revenue and growth opportunities.
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Broadband Boom: Changing Entertainment, Changing Behaviors
Posted by: Kurt Scherf May 18, 2012 05:00 AMIn the U.S. market, the percentage of broadband households owning and connecting at least one product besides PCs to the Internet has increased 45 percent between 2010 and 2011. Today, approximately 40 percent of all U.S. broadband households own at least one Internet-connected device, with game consoles accounting for 75 percent of these products. The increase in the adoption of these technologies offers manufacturers, pay-TV providers, advertisers and content owners new revenue and growth opportunities.