Mike Heaston knows the power of a good cycling event. Get the people out there, biking through the Colorado mountains, and they’ll become loyal and steadfast customers. “We’re putting on events that people love,” said Heaston, owner of EventMarketing Group. “We’re creative, and these are our product.” Heaston markets his events through a variety of print and digital media, including flyers, brochures, email and social media. “We don’t want to miss out on where the market is,” he said.
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You Just Have to Be There: Trends in Event Marketing
Posted by: Vivian Wagner June 15, 2012 05:00 AMMike Heaston knows the power of a good cycling event. Get the people out there, biking through the Colorado mountains, and they’ll become loyal and steadfast customers. “We’re putting on events that people love,” said Heaston, owner of EventMarketing Group. “We’re creative, and these are our product.” Heaston markets his events through a variety of print and digital media, including flyers, brochures, email and social media. “We don’t want to miss out on where the market is,” he said.