Tablets are now a solid fixture in the mobile ad ecosystem, according to a new report. However, the format hasn’t been fully exploited yet, in spite of the tablet’s strong presence in the mobile world, thanks to Apple’s iPad. Non-phone mobile devices — primarily, tablets — accounted for 20 percent of all impressions for Q1 2012, compared to 15 percent in the first quarter of 2011, according to Millennial Media’s latest mobile advertising report. Tablets are an ideal channel for advertisers, because consumers are more willing to watch premium, long-form content on such devices, said Caitlin Spaan, VP of marketing at Ooyala.
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iPad-vertising Is Taking Off
Posted by: Erika Morphy May 25, 2012 05:00 AMTablets are now a solid fixture in the mobile ad ecosystem, according to a new report. However, the format hasn’t been fully exploited yet, in spite of the tablet’s strong presence in the mobile world, thanks to Apple’s iPad. Non-phone mobile devices — primarily, tablets — accounted for 20 percent of all impressions for Q1 2012, compared to 15 percent in the first quarter of 2011, according to Millennial Media’s latest mobile advertising report. Tablets are an ideal channel for advertisers, because consumers are more willing to watch premium, long-form content on such devices, said Caitlin Spaan, VP of marketing at Ooyala.