It appears that Pinterest may have a greater propensity to inspire its users to buy products after viewing them on the site than other social networks, based on recent research. For example, Pinterest users are 79 percent more likely to purchase something spotted on Pinterest than Facebook users are to buy something they see on Facebook, according to a new study. “The traffic coming from Pinterest we deem to be more qualified,” said Trisha Mack, senior manager of social media at Wayfair. It “converts at about 20 percent higher than the traffic from Facebook.”
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Is Pinterest Sticking It to Facebook on E-Commerce?
Posted by: Erika Morphy May 31, 2012 10:53 AMIt appears that Pinterest may have a greater propensity to inspire its users to buy products after viewing them on the site than other social networks, based on recent research. For example, Pinterest users are 79 percent more likely to purchase something spotted on Pinterest than Facebook users are to buy something they see on Facebook, according to a new study. “The traffic coming from Pinterest we deem to be more qualified,” said Trisha Mack, senior manager of social media at Wayfair. It “converts at about 20 percent higher than the traffic from Facebook.”