A new poll does not bode well for Facebook’s goal of stepping up its ad revenue.
Four out of five Facebook users said they were never influenced by advertising or even comments on the site to buy a product or service, found the poll, which was conducted by Reuters/Ipsos. Thirty-four percent of the users surveyed said they were spending less time on the site compared with six months ago, the poll also found. Only 20 percent told pollsters that they were spending more time.
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Facebook Users Aren't There to Shop Around
Posted by: Erika Morphy June 6, 2012 02:18 PMA new poll does not bode well for Facebook’s goal of stepping up its ad revenue.
Four out of five Facebook users said they were never influenced by advertising or even comments on the site to buy a product or service, found the poll, which was conducted by Reuters/Ipsos. Thirty-four percent of the users surveyed said they were spending less time on the site compared with six months ago, the poll also found. Only 20 percent told pollsters that they were spending more time.