PayPal has been working for a year or more to translate its brand of safe online payment to other channels. It has rolled out several products to establish bona fides in the mobile payment space, as well as among brick-and-mortar retailers. Now it is making the same push for the TV viewer. It is joining forces with such companies as TiVo and Comcast to offer a way for consumers to buy products featured in interactive television ads. These PayPal-enabled advertisements are expected to begin airing this year.
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TiVo, PayPal Get Clicking on TV Commerce
Posted by: Erika Morphy June 12, 2012 04:09 PMPayPal has been working for a year or more to translate its brand of safe online payment to other channels. It has rolled out several products to establish bona fides in the mobile payment space, as well as among brick-and-mortar retailers. Now it is making the same push for the TV viewer. It is joining forces with such companies as TiVo and Comcast to offer a way for consumers to buy products featured in interactive television ads. These PayPal-enabled advertisements are expected to begin airing this year.