Social media giants are teaming up with nonprofit website StopBadware to create the Ads Integrity Alliance, which will counter so-called bad ads and work to create trust within the online advertising industry. Facebook, Google, Twitter, AOL and the Interactive Advertising Bureau announced Thursday that the partnership formed with StopBadware will collectively fight malware advertising that leads Internet users to scams, counterfeit goods and malware. The alliance will work to combat that spam through recommending policy initiatives and best practices to policymakers and law enforcement and serving as a platform for spreading word about malware.
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Social Media Giants Circle Wagons to Battle Bad Ads
Posted by: Rachelle Dragani June 15, 2012 10:11 AMSocial media giants are teaming up with nonprofit website StopBadware to create the Ads Integrity Alliance, which will counter so-called bad ads and work to create trust within the online advertising industry. Facebook, Google, Twitter, AOL and the Interactive Advertising Bureau announced Thursday that the partnership formed with StopBadware will collectively fight malware advertising that leads Internet users to scams, counterfeit goods and malware. The alliance will work to combat that spam through recommending policy initiatives and best practices to policymakers and law enforcement and serving as a platform for spreading word about malware.