Microsoft is putting a fresh spin on advertising. Rather than the passive type of advertisements that viewers often zip past after “timeshifting” programming with DVRs, Microsoft’s NUads will offer an interactive — and more personalized — experience. The software giant has signed up Toyota, Unilever and Samsung Mobile and will begin rolling out ads this fall. Consumers who use the Xbox 360 video game console with the Kinect motion sensing controller to watch videos from Microsoft partners including ESPN, TMZ and the UFC will see the new ads.
Loading ...
Microsoft Toys With Interactive Ads for Xbox
Posted by: Peter Suciu June 15, 2012 03:21 PMMicrosoft is putting a fresh spin on advertising. Rather than the passive type of advertisements that viewers often zip past after “timeshifting” programming with DVRs, Microsoft’s NUads will offer an interactive — and more personalized — experience. The software giant has signed up Toyota, Unilever and Samsung Mobile and will begin rolling out ads this fall. Consumers who use the Xbox 360 video game console with the Kinect motion sensing controller to watch videos from Microsoft partners including ESPN, TMZ and the UFC will see the new ads.