From a PR standpoint, Microsoft’s launch of its new Surface tablets was executed just about perfectly. The company’s pre-event publicity dropped enough minor hints with major outlets, ignored faulty diversions, and insisted on such severe levels of secrecy that it wouldn’t have been surprising if the media buzz around the Los Angeles venue set off sympathetic vibrations deep within the San Andreas fault. From a product standpoint, the Surface is also somewhat earthshaking.
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Looking Below Microsoft's Surface Strategy
Posted by: Charles King June 20, 2012 05:00 AMFrom a PR standpoint, Microsoft’s launch of its new Surface tablets was executed just about perfectly. The company’s pre-event publicity dropped enough minor hints with major outlets, ignored faulty diversions, and insisted on such severe levels of secrecy that it wouldn’t have been surprising if the media buzz around the Los Angeles venue set off sympathetic vibrations deep within the San Andreas fault. From a product standpoint, the Surface is also somewhat earthshaking.