Video engages customers, tells stories and creates brand loyalty like no other medium. As a young entrepreneur, Andrew Angus owned an alternative fuel business. As part of his marketing efforts, he made a brief video explaining the process of making fuel from agricultural residues. The experience made him aware of the usefulness of video in explaining and selling products — so much so that he decided to ditch alternative fuel and devote himself instead to the burgeoning business of video marketing, founding a company called Switch Video.
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Video Marketing: Selling With Sight, Sound and Motion
Posted by: Vivian Wagner June 22, 2012 05:00 AMVideo engages customers, tells stories and creates brand loyalty like no other medium. As a young entrepreneur, Andrew Angus owned an alternative fuel business. As part of his marketing efforts, he made a brief video explaining the process of making fuel from agricultural residues. The experience made him aware of the usefulness of video in explaining and selling products — so much so that he decided to ditch alternative fuel and devote himself instead to the burgeoning business of video marketing, founding a company called Switch Video.