Facebook is shelling out $10 million in a settlement that will allow it to keep its Sponsored Stories advertising program on the site but will saddle it with new restrictions. The Sponsored Stories system on Facebook is meant to help ads get more exposure. When a user checks into a location or “likes” a brand on Facebook, a notification often appears in the News Feeds of that user’s Facebook friends. However, depending on how active that user is or the site habits of their Facebook friends, that notification might get buried in the other site content.
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Settlement Lets Facebook Keep Telling Sponsored Stories
Posted by: Rachelle Dragani June 22, 2012 10:21 AMFacebook is shelling out $10 million in a settlement that will allow it to keep its Sponsored Stories advertising program on the site but will saddle it with new restrictions. The Sponsored Stories system on Facebook is meant to help ads get more exposure. When a user checks into a location or “likes” a brand on Facebook, a notification often appears in the News Feeds of that user’s Facebook friends. However, depending on how active that user is or the site habits of their Facebook friends, that notification might get buried in the other site content.