Facebook recently started running ads on Zynga’s website, one of several moves the social network has made recently to expand its advertising reach. Some Zynga users now see Facebook’s Sponsored Stories ads, which display certain brands or businesses that those users’ Facebook friends have “liked.” Users log into Zynga with their Facebook accounts, so the ads can be targeted based on the likes of their Facebook profiles and the information they share on the site.
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Facebook's Zynga Plugs Could Sprout Into New Ad Network
Posted by: Rachelle Dragani June 25, 2012 11:04 AMFacebook recently started running ads on Zynga’s website, one of several moves the social network has made recently to expand its advertising reach. Some Zynga users now see Facebook’s Sponsored Stories ads, which display certain brands or businesses that those users’ Facebook friends have “liked.” Users log into Zynga with their Facebook accounts, so the ads can be targeted based on the likes of their Facebook profiles and the information they share on the site.