The purpose of Google’s new Mobile App Analytics is to help marketers and developers measure the performance of mobile apps by providing reports on all the key points in a mobile customer’s journey. One set of app metrics deals with the initial app user acquisition, which includes app discovery, uploads and user location. The second set addresses how users engage with the apps in terms of time spent and flow of user activity in the app. The third focuses on how users take certain a desired action like buying or calling.
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Google Crashes the Mobile Analytics Party
Posted by: Erika Morphy July 2, 2012 08:00 AMThe purpose of Google’s new Mobile App Analytics is to help marketers and developers measure the performance of mobile apps by providing reports on all the key points in a mobile customer’s journey. One set of app metrics deals with the initial app user acquisition, which includes app discovery, uploads and user location. The second set addresses how users engage with the apps in terms of time spent and flow of user activity in the app. The third focuses on how users take certain a desired action like buying or calling.