Facebook is rumored to be testing a Want button that would be similar in look and function to its now ubiquitous Like button. The feature was spotted by developer Tom Waddington, who published the button’s code on his blog. Such buttons already exist — but they have been developed by third-party brands to serve retailers eager to maximize exposure on Facebook’s Timeline. One example is a button
developed by a company called “Want.” It counts among its users The Sharper Image, Ron Jon, and DNA Footwear.
I think this is the wrong route for Facebook to go. Most of the hosted carts already provide the ability to showcase your online store on your fan page. Why would a busy entrepreneur want to have to update two or three different platforms. Facebook is better off trying to monetize the third party applications either through a revenue share or a yearly developer fee. The only time I think this works is for someone that doesn't want a full time store, but then again, if people want a shopping mall, they go to Amazon.com and eBay.
I like facebook because it make the global in small Village, and this is a great think that would simply be part of the general social media landscape, observed and situated alongside the user's general status updates.
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Facebook May Be Poised to Push the E-Commerce Button
Posted by: Erika Morphy July 2, 2012 11:21 AMFacebook is rumored to be testing a Want button that would be similar in look and function to its now ubiquitous Like button. The feature was spotted by developer Tom Waddington, who published the button’s code on his blog. Such buttons already exist — but they have been developed by third-party brands to serve retailers eager to maximize exposure on Facebook’s Timeline. One example is a button
developed by a company called “Want.” It counts among its users The Sharper Image, Ron Jon, and DNA Footwear.