A months-long disagreement over the fees DirecTV should pay to Viacom for some of its most popular programming has turned into steely-eyed brinkmanship between the two companies — and DirecTV’s customers caught in the middle. Viacom proposed increasing the fees DirecTV pays for programming offered on Nickelodeon, MTV, and Comedy Central by 30 percent. DirecTV refused — at which point Viacom promptly pulled the plug. The result is that DirecTV customers have been cut off from TV favorites such as “The Colbert Report” and “SpongeBob Square Pants.”
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DirecTV, Viacom Cross Swords, Customers Get Hurt
Posted by: Erika Morphy July 12, 2012 11:34 AMA months-long disagreement over the fees DirecTV should pay to Viacom for some of its most popular programming has turned into steely-eyed brinkmanship between the two companies — and DirecTV’s customers caught in the middle. Viacom proposed increasing the fees DirecTV pays for programming offered on Nickelodeon, MTV, and Comedy Central by 30 percent. DirecTV refused — at which point Viacom promptly pulled the plug. The result is that DirecTV customers have been cut off from TV favorites such as “The Colbert Report” and “SpongeBob Square Pants.”