DirecTV subscribers will soon be able to get their MTV, as well as their daily fix of “The Daily Show” on Comedy Central, plus Nickelodeon and the 14 channels owned by Viacom, under a new agreement the two companies announced on Friday. While terms of the deal were not disclosed, it appears that Viacom will receive more than $600 million a year in programming fees from satellite operator DirecTV under a 7-year agreement, according to published reports. But can either company actually claim victory?
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Viacom, DirecTV Mend Fences - but at What Cost?
Posted by: Peter Suciu July 20, 2012 01:20 PMDirecTV subscribers will soon be able to get their MTV, as well as their daily fix of “The Daily Show” on Comedy Central, plus Nickelodeon and the 14 channels owned by Viacom, under a new agreement the two companies announced on Friday. While terms of the deal were not disclosed, it appears that Viacom will receive more than $600 million a year in programming fees from satellite operator DirecTV under a 7-year agreement, according to published reports. But can either company actually claim victory?