Foursquare is following up on a feature it introduced last week that layers on new ad functionality for brands seeking to target local customers. Unveiled last week, “Local Updates” lets users keep up with places they like in their Friends tab.
Now the social service has rolled out “Promoted Updates” in the Explore tab.
Promoted updates are similar to local updates except that businesses pay to promote them in Explore results. These updates can be a coupon, or information on a new fashion line, or a photo of a new restaurant dish, for example.
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Foursquare's New Ad Layer Ropes In More Brand-Friendly Users
Posted by: Erika Morphy July 26, 2012 09:24 AMFoursquare is following up on a feature it introduced last week that layers on new ad functionality for brands seeking to target local customers. Unveiled last week, “Local Updates” lets users keep up with places they like in their Friends tab.
Now the social service has rolled out “Promoted Updates” in the Explore tab.
Promoted updates are similar to local updates except that businesses pay to promote them in Explore results. These updates can be a coupon, or information on a new fashion line, or a photo of a new restaurant dish, for example.