eBay may expand its customer base by opening the site to online shoppers under the age of 18. The etailer is considering plans that would allow users between the ages of 13 and 17 to buy and sell eBay’s offerings online. Children under the age of 13 are protected under the Children’s Online Privacy Protection Act. The legislation dictates what websites must include in their privacy policies in relation to minors, and how and when to require parental consent. Online retailers also face restrictions if they market items specifically to a young demographic.
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eBay May Put Out the Welcome Mat for Teen Shoppers
Posted by: Rachelle Dragani July 30, 2012 07:00 AMeBay may expand its customer base by opening the site to online shoppers under the age of 18. The etailer is considering plans that would allow users between the ages of 13 and 17 to buy and sell eBay’s offerings online. Children under the age of 13 are protected under the Children’s Online Privacy Protection Act. The legislation dictates what websites must include in their privacy policies in relation to minors, and how and when to require parental consent. Online retailers also face restrictions if they market items specifically to a young demographic.