When Google withdrew from China, it didn’t send out a press release or hold a press conference. Instead, it announced the news on its corporate blog. This move proved to be a “milestone event for corporate blogging,” said Lou Hoffman, CEO of The Hoffman Agency. “Even though the Google corporate blog mainly covers Google-centric issues, they offer fresh takes and stay away from cheerleading. Also, the writing is often in the first person, which gives the posts a personal touch.”
Thank you for sharing some interesting and vital information through this blog. Blogs have always attracted me since my college days. I have been an active participant with blogging; however, my tryst with corporate blogging has just begun. I have already made my mind up to take corporate blogging as my career.
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The Rise of Corporate Blogging
Posted by: Vivian Wagner August 3, 2012 05:00 AMWhen Google withdrew from China, it didn’t send out a press release or hold a press conference. Instead, it announced the news on its corporate blog. This move proved to be a “milestone event for corporate blogging,” said Lou Hoffman, CEO of The Hoffman Agency. “Even though the Google corporate blog mainly covers Google-centric issues, they offer fresh takes and stay away from cheerleading. Also, the writing is often in the first person, which gives the posts a personal touch.”