If you’re young, male and well-heeled, you’re more likely to purchase an iPad than an Android tablet or a Kindle Fire, according to comScore research. If you make less than $100,000 a year and you’re female, you’re more likely to prefer a Kindle Fire. For the purposes of this research, comScore separated general Android tablets from Kindle Fire tablets. Overall, the quantity of apps available and the price were the most important factors influencing the purchase of a tablet, comScore found. Brand name and the tablet OS followed.
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What Makes Tablet Consumers Tick
Posted by: Richard Adhikari August 8, 2012 07:00 AMIf you’re young, male and well-heeled, you’re more likely to purchase an iPad than an Android tablet or a Kindle Fire, according to comScore research. If you make less than $100,000 a year and you’re female, you’re more likely to prefer a Kindle Fire. For the purposes of this research, comScore separated general Android tablets from Kindle Fire tablets. Overall, the quantity of apps available and the price were the most important factors influencing the purchase of a tablet, comScore found. Brand name and the tablet OS followed.