Facebook announced Tuesday that it is testing a new ad program for mobile apps in a limited beta. The system is aimed at iOS and Android developers who want to grow the audience for their apps, according to Facebook engineer Vijaye Raji. Anyone who clicks on an ad for an app will be sent to the App Store or Google Play to download it, assuming it is not already installed on the device. This will prove to be a robust distribution channel for developers, Raji predicted, noting that Facebook has sent people to the Apple App Store and Google Play 146 million times.
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Facebook Steps Out on Mobile App Ad Tightrope
Posted by: Erika Morphy August 9, 2012 08:00 AMFacebook announced Tuesday that it is testing a new ad program for mobile apps in a limited beta. The system is aimed at iOS and Android developers who want to grow the audience for their apps, according to Facebook engineer Vijaye Raji. Anyone who clicks on an ad for an app will be sent to the App Store or Google Play to download it, assuming it is not already installed on the device. This will prove to be a robust distribution channel for developers, Raji predicted, noting that Facebook has sent people to the Apple App Store and Google Play 146 million times.