Major changes may be in store for Hulu that will loosen up the exclusivity of content on the online video site and pour more ads into the mix, according to a confidential internal memo obtained by Variety. The document discusses the possibility that in September, Hulu owners Comcast, News Corp. and Disney may buy out Providence Equity Partners, the fourth Hulu owner. Under those circumstances, the networks would have greater control over the site’s programming, content deals and advertising strategies, which could mean major changes to the site’s lineup.
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Memo Outlines Hulu's Ad-Addled, Content-Crossed Future
Posted by: Rachelle Dragani August 21, 2012 10:58 AMMajor changes may be in store for Hulu that will loosen up the exclusivity of content on the online video site and pour more ads into the mix, according to a confidential internal memo obtained by Variety. The document discusses the possibility that in September, Hulu owners Comcast, News Corp. and Disney may buy out Providence Equity Partners, the fourth Hulu owner. Under those circumstances, the networks would have greater control over the site’s programming, content deals and advertising strategies, which could mean major changes to the site’s lineup.