Facebook is integrating sponsored results into its search function as part of the social network’s ongoing effort to increase advertising revenue. The ads appear when a user looks for a person, place, app or other item through Facebook’s search bar. Advertisers can choose which search terms to target with their ads. They pop up ahead of the other search results, in a black-outlined section with a gray bar marked “Sponsored.” Users can click on a small “x” to close the ads and only view their organic search results.
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Facebook Chases Search Ads in Quest for Revenue
Posted by: Rachelle Dragani August 23, 2012 10:49 AMFacebook is integrating sponsored results into its search function as part of the social network’s ongoing effort to increase advertising revenue. The ads appear when a user looks for a person, place, app or other item through Facebook’s search bar. Advertisers can choose which search terms to target with their ads. They pop up ahead of the other search results, in a black-outlined section with a gray bar marked “Sponsored.” Users can click on a small “x” to close the ads and only view their organic search results.