There was rather an exact price offered and accepted for About.com. On Sunday The New York Times Company announced that it had sold the question and answer website to Barry Diller’s InterActiveCorp for $300 million in cash. The site’s early expertise in search engine optimization and revenues from cost-per-click and display ads made it a valuable component of NYTCo’s portfolio for the past seven years, Times Chairman Arthur Sulzberger Jr. said. Now that it’s sold About, the New York Times Company will now focus on developing its core brands, he added.
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New York Times Co. Cashes Out on About.com
Posted by: Peter Suciu August 27, 2012 12:07 PMThere was rather an exact price offered and accepted for About.com. On Sunday The New York Times Company announced that it had sold the question and answer website to Barry Diller’s InterActiveCorp for $300 million in cash. The site’s early expertise in search engine optimization and revenues from cost-per-click and display ads made it a valuable component of NYTCo’s portfolio for the past seven years, Times Chairman Arthur Sulzberger Jr. said. Now that it’s sold About, the New York Times Company will now focus on developing its core brands, he added.