It has been clear for some time that consumers are using multiple devices to access the same content. Sometimes they will access a particular piece or type of content only from a mobile device — say, a website optimized for mobile news while commuting to work on public transportation. Sometimes they will shift from screen to screen as circumstances call for — seeing an ad on television and then looking up the product for more information on a tablet. Sometimes they will use multiple screens at the same time, like when the Super Bowl is on.
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Google Study Dives Into Multiscreen Marketing Madness
Posted by: Erika Morphy August 30, 2012 09:20 AMIt has been clear for some time that consumers are using multiple devices to access the same content. Sometimes they will access a particular piece or type of content only from a mobile device — say, a website optimized for mobile news while commuting to work on public transportation. Sometimes they will shift from screen to screen as circumstances call for — seeing an ad on television and then looking up the product for more information on a tablet. Sometimes they will use multiple screens at the same time, like when the Super Bowl is on.