What is the best way to market cloud IT services to the federal government? Any way you can. U.S. government agencies share the same goal: Under a White House mandate, all agencies must give priority to cloud configurations for IT projects. With all agencies pursuing the same “cloud first” goal, marketing cloud services, it seems, should be fairly straightforward for cloud providers. Almost two years into the program, however, it appears that federal agencies are pursuing cloud technology in various ways.
Loading ...
Selling Cloud Services to Feds Requires a Rainbow of Marketing Tactics
Posted by: John K. Higgins August 31, 2012 05:00 AMWhat is the best way to market cloud IT services to the federal government? Any way you can. U.S. government agencies share the same goal: Under a White House mandate, all agencies must give priority to cloud configurations for IT projects. With all agencies pursuing the same “cloud first” goal, marketing cloud services, it seems, should be fairly straightforward for cloud providers. Almost two years into the program, however, it appears that federal agencies are pursuing cloud technology in various ways.