There has been a lot of hype about mobile payments, especially last year, with executives proclaiming adoption to be a rapidly growing trend. While we know that consumers are using their mobile devices to access information on the Internet, are they actually using them to shop? The idea of purchasing while on the go or simply waving a smartphone at an item to buy it in-store sounds attractive, but is this actually a reality that both retailers and consumers are ready to embrace?
Good article . I work for McGladrey and there's a whitepaper on the website about this very topic readers will find it interesting ( http://bit.ly/RRlVrP )
NFC credit cards failed due to the ease of others being able to steal your info and use it. What makes anyone think that "mobile payment" is any different?
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Mobile Payments: A Question of 'What' and 'When'
Posted by: Ralf Gladis September 1, 2012 05:00 AMThere has been a lot of hype about mobile payments, especially last year, with executives proclaiming adoption to be a rapidly growing trend. While we know that consumers are using their mobile devices to access information on the Internet, are they actually using them to shop? The idea of purchasing while on the go or simply waving a smartphone at an item to buy it in-store sounds attractive, but is this actually a reality that both retailers and consumers are ready to embrace?