Cablevision recently invested in upgrading its cable television network to improve the quality of service. Now it is launching a curious marketing and advertising campaign to let customers know about it. It wants to shine up its Optimum brand. Good idea, but the funny part is, it is poking fun at itself in the process. Why — and will it work? First of all, if a company makes things better, shouldn’t customers be able to figure this out on their own? Yes, of course — but that can take a long while.
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Why Cablevision Is Tweaking Its Own Nose
Posted by: Jeff Kagan September 13, 2012 05:00 AMCablevision recently invested in upgrading its cable television network to improve the quality of service. Now it is launching a curious marketing and advertising campaign to let customers know about it. It wants to shine up its Optimum brand. Good idea, but the funny part is, it is poking fun at itself in the process. Why — and will it work? First of all, if a company makes things better, shouldn’t customers be able to figure this out on their own? Yes, of course — but that can take a long while.